1
00:00:00,120 --> 00:00:04,680
So now we're going to talk about ranking for niche topics and why that's important, right?

2
00:00:04,700 --> 00:00:07,140
So you want to niche now down, you want to get really, really specific.

3
00:00:07,350 --> 00:00:12,060
You don't want to stay too broad when you're creating your title or your video topic.

4
00:00:12,060 --> 00:00:12,330
Right.

5
00:00:12,510 --> 00:00:17,460
And the reason being is you're going to be fighting an uphill battle against larger channels that you

6
00:00:17,460 --> 00:00:19,050
can't win necessarily.

7
00:00:19,260 --> 00:00:23,280
Why would you fight the uphill battle when you can reach down and fight a battle on a smaller, you

8
00:00:23,280 --> 00:00:26,520
know, battlefield essentially and have a better chance to come out on top?

9
00:00:26,520 --> 00:00:26,720
Right.

10
00:00:26,820 --> 00:00:31,080
Makes a lot of sense, because if you're saying to too broad, especially when you're starting out,

11
00:00:31,200 --> 00:00:35,880
you don't have that channel, you know, that channel notoriety yet you don't have that channel push.

12
00:00:35,970 --> 00:00:39,870
You're not going to rank as high in search results for certain things against other bigger channels.

13
00:00:39,990 --> 00:00:41,650
So you're just setting yourself up for failure.

14
00:00:41,670 --> 00:00:43,230
So I want to give you an example of this.

15
00:00:43,230 --> 00:00:47,010
So we're going to go over to YouTube and actually go into the search results right now.

16
00:00:47,190 --> 00:00:49,290
An example of a very broad topic, right?

17
00:00:49,290 --> 00:00:50,210
Bitcoin, right.

18
00:00:50,550 --> 00:00:56,340
You would have a very, very, very tough time ranking for a topic like Bitcoin.

19
00:00:56,850 --> 00:01:00,000
And the reason being is a lot of these other big channels right here.

20
00:01:00,090 --> 00:01:03,570
And these are like brand new videos that are that are just getting suggested because YouTube is trying

21
00:01:03,570 --> 00:01:04,500
to give them a little push.

22
00:01:04,710 --> 00:01:09,120
But if you scroll down slightly to the ones that are actually ranked here, shameless miah, one point

23
00:01:09,120 --> 00:01:10,020
two million views.

24
00:01:11,290 --> 00:01:19,000
Immersive tech TV three hundred sixty two thousand views simply explain some solvejg, whatever its

25
00:01:19,270 --> 00:01:21,950
two point eight million views, right, 411 views.

26
00:01:21,970 --> 00:01:25,480
Now, let's just check out these actual video or these actual channels.

27
00:01:25,930 --> 00:01:27,730
One point one million subscribers.

28
00:01:28,900 --> 00:01:29,980
Twenty two thousand.

29
00:01:29,980 --> 00:01:30,760
So that's actually pretty.

30
00:01:30,760 --> 00:01:33,310
You got this person actually rank fairly well for that.

31
00:01:33,310 --> 00:01:36,190
But they're obviously their video is already ranked twenty two thousand subscribers.

32
00:01:38,210 --> 00:01:41,870
One hundred twenty nine thousand subscribers, seventeen thousand subscribers.

33
00:01:41,900 --> 00:01:47,600
So actually, this actually doesn't look like that, you know, competitive of a two broad keyword.

34
00:01:47,600 --> 00:01:48,590
That's a bad example.

35
00:01:48,590 --> 00:01:54,260
But let's let's just run with it, because I guarantee you, if you did that in like a bigger what's

36
00:01:54,260 --> 00:01:58,580
the word I'm looking for, like a bigger span of things, you would see much more competitive results

37
00:01:58,670 --> 00:01:59,360
in search.

38
00:01:59,370 --> 00:02:02,720
So instead, what you want to do is you want to go nesh down, right?

39
00:02:02,730 --> 00:02:03,950
So you don't want to just go Bitcoin's.

40
00:02:03,950 --> 00:02:04,790
That's way too broad.

41
00:02:04,790 --> 00:02:06,410
You're going to set yourself up for failure.

42
00:02:06,530 --> 00:02:10,700
You're going to be fighting an uphill battle against bigger channels that have already ranked videos

43
00:02:10,700 --> 00:02:11,510
on that topic.

44
00:02:11,510 --> 00:02:11,750
Right.

45
00:02:11,910 --> 00:02:13,580
Instead, you want to go really niche down.

46
00:02:13,580 --> 00:02:15,800
So let's say you're doing like Bitcoin mining.

47
00:02:15,800 --> 00:02:16,050
Right.

48
00:02:16,070 --> 00:02:21,020
Obviously, one of the suggested things here that's I would argue that's even still too broad.

49
00:02:21,020 --> 00:02:21,240
Right.

50
00:02:21,260 --> 00:02:25,250
Especially and this is for brand new channels where you're like looking at like a thousand subscribers

51
00:02:25,460 --> 00:02:30,890
to realistically or even like zero subscribers, like zero subscribers to like, you know, 5000 or

52
00:02:30,890 --> 00:02:31,970
10000 subscribers.

53
00:02:32,120 --> 00:02:33,760
You don't want to stay tuned to broad.

54
00:02:33,770 --> 00:02:34,040
Right.

55
00:02:34,280 --> 00:02:37,960
So you'll see literally over here on the keyword score, very, very poor.

56
00:02:37,970 --> 00:02:42,340
Let's go back to Bitcoin and I'll just show you the keywords score also very, very poor.

57
00:02:42,350 --> 00:02:45,710
So Bitcoin mining is is very broad as well.

58
00:02:45,830 --> 00:02:47,320
It's still not niche down enough.

59
00:02:47,330 --> 00:02:49,490
Yeah, it's a longer tail keyword, longer tail.

60
00:02:49,490 --> 00:02:53,260
Meaning that's just, you know, more a central small keywords in the big keyword.

61
00:02:53,270 --> 00:02:54,620
So it's nice down a little bit more.

62
00:02:54,830 --> 00:03:00,800
But what instead you want to do is you want to go like the best, the best bitcoin mining.

63
00:03:00,810 --> 00:03:02,180
We'll see what pops up software.

64
00:03:02,180 --> 00:03:02,530
Right.

65
00:03:03,260 --> 00:03:10,100
The best bitcoin mining software is much more longtail and niche down than bitcoin than just Bitcoin

66
00:03:10,100 --> 00:03:10,400
mining.

67
00:03:10,400 --> 00:03:10,670
Right.

68
00:03:10,850 --> 00:03:12,500
So that's something you want to go out and target.

69
00:03:12,510 --> 00:03:15,650
Now, that's still poor, but it's a little bit better.

70
00:03:15,650 --> 00:03:17,180
It's a 13 instead of a nine.

71
00:03:17,180 --> 00:03:17,390
Right.

72
00:03:17,390 --> 00:03:22,160
So then maybe you want to say the best bitcoin mining software of twenty nineteen.

73
00:03:24,550 --> 00:03:28,810
And that's even improving, still so fair, it's getting 31, so you'll see that there's not as much

74
00:03:28,810 --> 00:03:31,540
competition to match it, but there is a decent amount of search volume.

75
00:03:31,540 --> 00:03:33,010
Now, obviously, Bitcoin's gone down.

76
00:03:33,010 --> 00:03:36,880
This is probably a lot more competitive back when it was like 2018 and early on.

77
00:03:37,090 --> 00:03:39,190
But that's just the general idea.

78
00:03:39,200 --> 00:03:40,450
You don't want to stay too broad.

79
00:03:40,450 --> 00:03:44,770
You want to go very, very niche down when you're starting out and going to give you another example,

80
00:03:44,770 --> 00:03:47,080
because clearly that was a bad example I literally just ran through.

81
00:03:47,080 --> 00:03:49,150
To give you an example, we're going to give you another example.

82
00:03:49,150 --> 00:03:53,310
But what I do want you to focus on, more importantly, is you want to get specific and you want to

83
00:03:53,320 --> 00:03:53,800
reach down.

84
00:03:53,800 --> 00:03:54,010
Right.

85
00:03:54,040 --> 00:03:59,830
Clearly, there's a lower risk, obviously, with, you know, when you're going abroad, there's a

86
00:03:59,830 --> 00:04:00,880
high risk, high reward.

87
00:04:00,880 --> 00:04:01,120
Right.

88
00:04:01,270 --> 00:04:05,710
Because your video might not get seen by anybody in search and it might not get suggested because other

89
00:04:05,710 --> 00:04:08,530
videos that are already ranked and proven are getting suggested.

90
00:04:08,530 --> 00:04:08,860
Right.

91
00:04:09,250 --> 00:04:13,930
That said, if you're going very, very niche down, you're competing against a lot less videos that

92
00:04:13,930 --> 00:04:16,480
are very, very niche in that in that specific niche.

93
00:04:16,480 --> 00:04:16,700
Right.

94
00:04:16,870 --> 00:04:20,590
So you're going to suggest that a lot more on other related videos, which is going to bring you great

95
00:04:20,590 --> 00:04:25,270
targeted traffic that target the traffic is going to be caring about your video a lot more.

96
00:04:25,450 --> 00:04:29,800
Therefore, it's going to be watching your video for longer and thus increasing your metrics overall.

97
00:04:29,920 --> 00:04:31,870
And then it's a spiraling snowball effect.

98
00:04:32,050 --> 00:04:32,960
You get the picture.

99
00:04:33,100 --> 00:04:38,350
So what you do want to see us, you know, basically strive for when you're a newer channel is the niche

100
00:04:38,350 --> 00:04:40,720
and specific topics that are more longtail keywords.

101
00:04:41,170 --> 00:04:44,530
And there's a lower risk, but it is a more consistent reward.

102
00:04:44,860 --> 00:04:49,330
So what you want to do is you want to think like targeted and evergreen niche topics that are going

103
00:04:49,330 --> 00:04:50,290
to sit there for you.

104
00:04:50,290 --> 00:04:51,010
That's a mouthful.

105
00:04:51,250 --> 00:04:53,650
Targeted evergreen niche topics.

106
00:04:53,650 --> 00:04:57,100
It just means something that's going to sit there and continue to earn your views over the long haul

107
00:04:57,100 --> 00:04:57,780
and rank for you.

108
00:04:57,790 --> 00:04:58,060
Right.

109
00:04:58,070 --> 00:05:00,130
So let's go through another example.

110
00:05:00,130 --> 00:05:01,720
Let's say you're going to do online arbitrage.

111
00:05:01,730 --> 00:05:03,010
One thing that I'm very familiar with.

112
00:05:03,010 --> 00:05:03,270
Right.

113
00:05:03,460 --> 00:05:07,090
So online arbitrage is, you know, very, very broad keyword.

114
00:05:07,090 --> 00:05:12,100
You'll see here there's a there's a decent search volume, about twenty one thousand per month roughly.

115
00:05:12,250 --> 00:05:15,520
But it's very, very competitive, even worse than Bitcoin.

116
00:05:15,520 --> 00:05:17,830
It's four out of 10 overall now.

117
00:05:18,340 --> 00:05:22,450
And this is this is to buddy, if you guys don't know, too, I'm going to suggest this in the next

118
00:05:22,750 --> 00:05:23,050
lecture.

119
00:05:23,050 --> 00:05:27,730
I'll show you exactly how to use to buddy and rank something and use the keyword explorer.

120
00:05:27,910 --> 00:05:29,250
Very, very valuable stuff.

121
00:05:29,260 --> 00:05:34,030
OK, so what I would want to do is I want to go OK, online arbitrage, a little bit more nesh down.

122
00:05:34,030 --> 00:05:34,350
Right.

123
00:05:34,360 --> 00:05:35,500
So just give me a general idea.

124
00:05:35,520 --> 00:05:41,200
So what we're going to say is like online arbitrage software, lets go like best.

125
00:05:42,600 --> 00:05:50,130
If my my mouse works best online arbitrages software for 2019, right, a little bit more mixdown down,

126
00:05:50,130 --> 00:05:54,950
same overall idea and you'll see this is a little bit better.

127
00:05:55,050 --> 00:05:59,160
So it's it doesn't have as much search volume, but the competition there is almost green.

128
00:05:59,160 --> 00:05:59,940
It's pretty solid.

129
00:05:59,950 --> 00:06:01,810
So that's a decent one that you want to go after.

130
00:06:02,010 --> 00:06:04,640
Now, I might even be ranked on one of these videos and I am right here.

131
00:06:04,890 --> 00:06:09,240
So a month ago, I ranked the video right here for one point four thousand views, almost 10 million.

132
00:06:09,240 --> 00:06:09,960
That me crazy, right?

133
00:06:10,170 --> 00:06:16,290
So you'll see here that this is great stuff and you really want to stick a longer tail keywords.

134
00:06:16,290 --> 00:06:20,250
You don't want to fight an uphill battle and go to too broad, too fast.